The game is heavily focused on crafting and experimenting with various types of potions and recipes. Use alchemy to change or create situations to your own advantage.
Use your alchemy to help the denizens of this cursed land: take their requests and earn resources to further your exploits.
Everything you do has the potential for interesting sequences of cause and effect. Gather too many pets in a single place you’ll attract the Reapers. Leave the fallen ones around and the Ghouls will start sniffing, attacking everything in their path. Make the location too messy and you’ll need to deal with the vermin.
You can tranform yourself and anyone else into… well, anyone. Brew potions that change aspects of creatures you meet on the way. Alter your body so that poison will heal you, or use special abbilites of other species. Wreak havoc or create a flawless mechanism from a chicken farm that produces shovels. It’s up to you!